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Don’t let your email newsletter get tossed into the virtual trash can before it’s opened, or lead your customers to the wrong place when they’re ready to purchase. Be sure you aren’t making these three common mistakes.
1) A non-descriptive or vague “From” line
Don’t put “newsletter” in the “from” line. No one will know which newsletter [...]
What is a banner ad? A banner ad is a graphical (picture) advertisement. The most common size online is 468 x 60. Banner sizes are measured in pixels. This means it’s 468 pixels wide and 60 pixels high.
There are many other sizes of banner ads. These sizes are also common:
120 x 240 - Vertical Banner
125 [...]
Have you ever thought about this question? I’ll admit, when I first started my website design business my concern was only the second half of the question – the “where do I find clients?!” part. Many new businesses focus only on trying to find clients or customers and skip the critical step of identifying their [...]
For new business owners marketing can be a big challenge. If you aren’t sure where to begin, take some time to think about what you enjoy, and you’ll find your “marketing personality.” You can use that to build a marketing plan that you won’t dread acting on.
Do you enjoy writing? Write some reports and distribute [...]
Are you getting dismal results from your banner ads? You may be making one of these mistakes!
If you generate a high number of click-throughs from your banner ads but very low or no sales, you’ll need to investigate the possible reasons. Some possibilities to consider:
- Is your ad misleading or confusing? Don’t advertise a product [...]
Are you considering ordering a banner ad design? Having a professionally designed banner advertisement created for your business can be a great choice. There are many designers out there to choose from, so here are some tips to help you select and work with a banner ad designer.
1) Start with referrals. If you have friends [...]
Here are some easy and free ways you can promote your newsletter to gain subscribers. Print off a quick copy and then check off each promotion strategy as you complete it.
- Add a subscription form to every page of my website
- Edit email signature to include info about my newsletter
- Edit signature on forums to [...]
It’s a newsletter publishers nightmare–being accused of sending spam and then blocked from reaching their subscribers.
One of the most difficult things to deal with is being accused of spamming. It can cause all sorts of frustrations.
If you use a newsletter script hosted on your own website it can result in your IP being blacklisted and [...]
If you struggle to come up with ideas for your newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to your readers and help them get to “know” you so they learn that you can be a trusted source of the information [...]
When you get involved with another person or group of people, you need to go in “eyes wide open” as the saying goes. Your JV partner or group is going to reflect on you with their actions so you want to be absolutely sure it will enhance your image and boost customer confidence. It’s also [...]
It can be a challenge to come up with new ideas for your newsletter on a weekly or monthly basis. You need ideas for topics that your readers are interested in!
Here’s how I recently got a year worth of ideas for my weekly newsletter with just a few minutes of time.
I created a quick, three [...]
Do you use article marketing as one of your business strategies? If so, you need an ArticlesByYou.com website.
You can start out simple and forward your domain to your author page at your favorite article marketing directory.
Or you can use your domain along with a Wordpress blog to build a directory of all your articles available [...]
Do you have time to market your WAHM business? Many work-at-home-moms market their businesses regularly when they start out and are desperate for that first paying customer. But when they get busy with clients, their marketing often falls to the wayside… until they realize they don’t have any work lined up for the next month. [...]
This is a great way to make new customers feel special. Put together a “welcome kit” to send to each new customer that includes customer service resources, helpful information, and promotional details about other products or services you offer.
The “Printable” Customer Welcome Kit
Here are some ideas of what you might include in a printable customer [...]
You can be successful in requesting your articles be reprinted on targeted niche websites if you know how to ask.
Key One: Submit Your Requests to the Right Websites
Don’t send out mass emails requesting your article be added to random websites. Instead, take time to find websites that are a good fit for your articles, where [...]
Put your blog promotion on auto-pilot with these “set it once then forget it” promotional strategies.
Submit Your Blog to Blog Directories
Once you’ve requested a listing, you’re done!
blogcatalog.com
bloghub.com
blogarama.com
blogexplosion.com
blogflux.com
blog-search.com
blogbunch.com
iblogbusiness.com
quickblogdirectory.com
bloglisting.net
blogrankings.com
weblogalot.com
Ping When You Post
If you’re using Wordpress, it’s probably already set to ping rpc.pingomatic.com Add that to your ping list if it’s not there already. Ping-O-Matic will receive your [...]
Are you ready to take your article marketing to the next level? Submitting to article directories is a great first action step in your article marketing strategy. For the next level of traffic and exposure considering submitting your articles directly to niche websites.
There are millions of websites. Not all of them appeal [...]
Is your website working for or against you in gaining clients and sales? Be sure that any “bells and whistles” are used carefully to enhance the visitors experience.
Watch for these four important factors:
- Quick Page Download Time
With too many fancy features or large photographs, the time it takes for visitors to load your page may [...]
Are you capturing visitor information so you can stay in touch with them? If not, I’ve got good news! It’s easier than you might think and more important than you may realize.
Often a visitor will find your website as they surf, or search, but they aren’t quite ready to purchase your products or hire you [...]
An effective website should focus on meeting the customer’s needs and helping them be sure that the products you offer are exactly what they want. To help customers determine if your products or services are right for them, you need to answer their questions. Only when their questions are answered will they feel comfortable making [...]
Comment on High Traffic Websites: One great way to not only boost your website rankings but to also increase your visibility and get additional traffic to your website is to post meaningful comments on blogs and websites that are relevant to your website’s products/services.
Specialized Directories: Use the search engines to find trade associations and product [...]
Here are five very quick ways to promote your information products and ebooks.
1) Check with your shopping cart and payment processor for promotional opportunities. PayPal offers a marketplace listing for merchant, as does Mal’s E-Commerce. If you sell through YouPublish, Payloadz, or e-Junkie you can be listed in their product sales catalogs.
2) Choose a good, [...]
Whether or not you believe global warming could be the end of civilization, there are other compelling reasons to take action to be environmentally friendly in your business. Respect for the planet and life all around you is the most basic of those reasons, but here are three others: it will reduce your costs, increase [...]
