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What is a banner ad? A banner ad is a graphical (picture) advertisement. The most common size online is 468 x 60. Banner sizes are measured in pixels. This means it’s 468 pixels wide and 60 pixels high.
There are many other sizes of banner ads. These sizes are also common:
120 x 240 - Vertical Banner
125 [...]
Are you getting dismal results from your banner ads? You may be making one of these mistakes!
If you generate a high number of click-throughs from your banner ads but very low or no sales, you’ll need to investigate the possible reasons. Some possibilities to consider:
- Is your ad misleading or confusing? Don’t advertise a product [...]
It’s a newsletter publishers nightmare–being accused of sending spam and then blocked from reaching their subscribers.
One of the most difficult things to deal with is being accused of spamming. It can cause all sorts of frustrations.
If you use a newsletter script hosted on your own website it can result in your IP being blacklisted and [...]
What are affiliate programs? Affiliate programs allow you to earn a percentage or set amount on sales of a product or service that you refer a new customer to. Thousands of businesses offer affiliate programs. You get to decide what products or services you’d like to promote.
There are 3 important things to consider when choosing [...]
Do you use article marketing as one of your business strategies? If so, you need an ArticlesByYou.com website.
You can start out simple and forward your domain to your author page at your favorite article marketing directory.
Or you can use your domain along with a Wordpress blog to build a directory of all your articles available [...]
You need to know what you want and need before you start looking for an e-commerce solution. The more details you plan in advance, the better off you’ll be.
As a website designer I worked with clients all too often who had chosen their e-commerce solution only because it was “free” or because their website designer [...]
More than 50 million domain names have been registered and more are registered every day. Are you ready to join in and get your own domain? This article covers some of the important things to consider.
What is a domain name? Wondering how and why they work?
Here’s a great link:
The Domain Name System: A Non-Technical Explanation [...]
Have you chosen the perfect domain name for your online business? Great! Time to get it registered.
Be careful where you search for your domains. “Domain kiting” is a very common problem and many unethical companies monitor domain searches. So be prepared to immediately register your domain, or the chances are it will be registered by [...]
Finding the right company to host your website can be overwhelming. Where should you begin?
Let’s start with the basics. A website is “hosted” on a server. A server is the computer that holds the files for your website and responds when someone wants to view your website.
So, what do you need in a server?
Do you [...]
1) Rely on Yourself First
You might be surprised what you can solve quickly by taking advantage of the “self-help” resources most technical related companies offer. Check for flash (video) tutorials, a searchable knowledge base, or a customer forum. Very often the most common questions can be answered in just minutes if you look at those [...]
It’s the event every website owner fears… your host’s server goes *poof* in a fantastic crash and burn… and takes your website down with it. Don’t panic yet, there’s hope!
Let’s begin with what you can do to minimize your risk of a crash and maximize your ability to quickly and fully recover, then I’ll give [...]
Now that you’ve got your newsletter up and running, are you ready to make it distinctive? Using a custom template can help your newsletter catch the eye of the subscriber as they sort through their email. It can also reinforce your brand and professional status. A custom template will put your logo, photos, colors, and [...]
Are you capturing visitor information so you can stay in touch with them? If not, I’ve got good news! It’s easier than you might think and more important than you may realize.
Often a visitor will find your website as they surf, or search, but they aren’t quite ready to purchase your products or hire you [...]
Once you’re all signed up for hosting, the next step is to get your website online. Where should you begin?
First, you need to know what the purpose of your website is. Is it an informational website where you can provide details of your organization, group, or services? Do you want a blog? Or are you [...]
Are you considering adding video to your website? It can be a great way to connect with your visitors and boost your conversion rates.
This article will assume you already have a video file you want to use (you can use Windows Movie Maker or iMovie to create one). Here are two options you may consider [...]
There are three ways available to access your email with most website hosting accounts. You can choose from POP, IMAP, or Webmail. Which one is best for you? The overview below will explain the basics about how each works and when it might be a great choice for your email access.
POP: POP stands for Post [...]
When you’re just starting your business online, the policies page is easy to overlook or create too quickly.
Well thought out policies will save you stress and frustration later. Take time now to decide how you will deal with troublesome situations, while you’re unemotional and not in the heat of the situation—it’s much easier to create [...]
Comment on High Traffic Websites: One great way to not only boost your website rankings but to also increase your visibility and get additional traffic to your website is to post meaningful comments on blogs and websites that are relevant to your website’s products/services.
Specialized Directories: Use the search engines to find trade associations and product [...]
Do you often send email acknowledgments of orders? Follow up emails to check that products were downloaded or received and the customer is happy? Emails requesting feedback or reviews? An auto-responder can save you time!
Auto-responders are programs that send automatic responses when they are triggered. You set up the response one time, and the triggers, [...]
